The bi-weekly report that helps you understand and implement everything happening in generative image, video and AI.
In today’s newsletter, we’ll cover:
The Feed: Two viral Gen AI social media formats, alongside some tips and tricks.
Creator Spotlights: The best AI ad creator out there, and one of the wildest you’ll ever find, plus some elite video-game aesthetic design work.
The Lab Report: The latest Gen AI news headlines, including: Nano Banana Pro (now available on Yapper!), Saudi Arabia x US AI, and an NBA tidbit.
The Feed
We figure out what’s going viral so that you don’t have to.
The Awkward Situation / Fake Text template remains Yapper’s most viral content format to date (and we recently hit 2.5 billion total views, which is insane). Here’s how you can recreate it:
Negative Emotional Hook + Text Overlay: record a short video of yourself upset, crying etc. - or use Yapper to generate one, or to download one you like from IG or TikTok. Add a text overlay to describe the difficult situation.
Pro-Tip: it’s proven that negative hooks perform better on social media than positive ones, i.e. laughter.
Create Text Convo: Use two Apple devices logged into different iCloud accounts (for blue texts and best results), or an external app like Burner or Google Voice (green texts), to create a funny text convo.
Generate Funny Lip-Sync Video: Use Yapper’s Lip-Sync feature to deepfake a funny and situationally appropriate response from your “victim.”
Edit via CapCut: Use CapCut to stitch it all together. Use the “mask” feature to add the video to your text convo.
Note: the song we recommend is the instrumental version of Let Her Go, by Passenger.
Professor crash-outs are a hack for advertising any EdTech product. Use Yapper’s template card under the “Trending Ad Formats” category to advertise your study app, flash-card generator, or really anything you want tbh. PSA: this newsletter explicitly condones cheating in all school formats if done with AI, and especially if you can monetize it on social media.
The handheld shaky-cam effect is what makes handheld content look realistic. In the above crash-out example, you will notice that the camera sways and micro-jitters as if a real person was operating a phone camera. A generative model’s default is to prioritize coherence, which it achieves through stability - this oftentimes looks unrealistic, and is a telltale giveaway of “AI generated content.” Improve all of your UGC, handheld, realistic content, etc. by adding the following to the bottom of your prompts:
“Filmed in a handheld shot with natural shake, micro-jitters, slight breathing sway, and imperfect framing. Realistic human-operated movement. No gimbal, no overly smooth stabilization.”
Creator Spotlight
PJ Ace is the best in the AI ad biz. Point blank simple. His Kalshi ad, which played during the NBA Finals, is still probably the most viral AI ad ever. Since then, he’s amassed billions of views for companies like Ramp, IM8, and more. His latest ad, for Qatar Airways (below), was made on a plane. And best of all, he LOVES Yapper (okay, I just made that up. But he probably would if he tried it).
Once in a blue moon, humanity will produce something so earnest and beautiful that it reminds me why art exists at all. Separately, Santa does a f*ck-ton of blow in this remix of the original viral AI Coca-Cola ad.
Note: Totally unrelated - we are still hiring UGC creators.
@0xInk_ uses Kling AI to build hypnotic, high velocity short form content that’s usually based around the tunneled motion of a video-game aesthetic protagonist. Check out his work on his account, and as always, see if you can do better using Kling AI on Yapper’s Video Gen feature.
The Lab Report
Nano Banana Pro - built on Gemini 3 - dropped yesterday morning, and you can start using it on Yapper right now.
TikTok is testing a new feature that limits AI slop in the feed. Reportedly, they were threatened by the success of Yapper. Is this an FTC anti-trust violation?
“You merely adopted the slop, I was born in it,” says Jacob Novak, current CEO of generative video game company Genvid, in a re-appropriated Bane quote that describes Gen Z consumers who have no issue with AI content in their games. I love this guy. We might put that on a t-shirt.
Humain, the Saudi government–backed AI firm, is making major moves in the US. They have partnered with xAI to build a 500-megawatt data center, led Luma AI’s recent Series C round, and, along with the UAE’s G42, secured a US export agreement that gives each company access to 35,000 Nvidia chips. We are pro-women at Yapper, and our response to their nonstop attempts to fund us hasn’t changed: SAUDI ARABIA. STOP TRYING TO GIVE US MONEY. SERIOUSLY. PLEASE DON’T.
Maxime Raynaud graduated from Stanford with a double major in Mathematics and Computer Science, but had to join the NBA because he had such a hard time finding a coding job (probably). It would have been way easier to just become an AI content creator instead.
Give us your feedback!
Going forward, we’ll use this section to highlight our readers. Reply to this email with questions, comments, feedback, to share your work, or to yell at me for the shameless Yapper CTAs, for a chance to be featured in the next edition of The Generative AI Digest!
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